Processed fruit and vegetables is expected to experience a gradual decline over the forecast period. Shifting consumer habits, combined with growing competition from fresh alternatives, are key factors behind this anticipated downturn.
Within the declining category, frozen potatoes present a notable exception, with potential for modest growth during the forecast period. Frozen French fries, in particular, are well-positioned to benefit from the rising popularity of fast food culture, which has already positively influenced demand for related categories such as chilled meat products and bread.
One of the most significant challenges for processed fruit and vegetables is the growing accessibility and availability of fresh alternatives through modern retail channels. Lithuania’s grocery market is highly concentrated and dominated by major retail chains, including Maxima, Iki, Rimi, Norfa, and Lidl.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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