Contact lenses and solutions in Brazil is projected to see strong, if gradually slowing, retail volume and value (constant 2025 prices) growth over the forecast period. Sports and physical activity are emerging as powerful drivers of growth and repositioning in the category.
Technology and AI are reshaping the outlook for vision care in the world, with growing momentum felt in contact lenses. From online screening tools to AI-assisted diagnostics, the industry is gradually embracing digital transformation to improve access, efficiency and personalisation.
Sustainability is gradually becoming a strategic pillar in contact lenses, although consumer awareness in Brazil remains limited. While most users still prioritise cost and convenience, leading manufacturers are investing in environmental initiatives, with the expectation that demand for eco-conscious products will grow in the forecast period.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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