Value sales of contact lenses and solutions are expected to rise in Italy over the forecast period. The category still has limited penetration in Italy compared to other markets, mainly due to medical practitioners being very much against the use of these products, which they see as potentially detrimental for the user.
Myopia control is expected to continue growing steadily in the forecast period, supported by increasing awareness amongst all key stakeholders, particularly considering that the category was only introduced in Italy in the second half of 2020. Growth is projected to be primarily driven by spectacle lenses, as Italian ophthalmologists have historically maintained a conservative stance toward contact lenses, often prescribing them only to patients over the age of 18 years.
From a distribution channel perspective, the contact lenses market in Italy is undergoing a gradual transformation, with the online channel continuing to gain momentum as consumers increasingly prioritise price, convenience and ease of access. Many users begin their experience in traditional optical goods stores, where product selection and fitting are still essential, but later shift to online platforms to benefit from more competitive prices and simplified repeat purchasing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!