Contact lenses and solutions in Indonesia is projected to see strong retail volume and value (constant 2025 prices) growth over the forecast period. Continued positive growth is expected to be heavily informed by evolving beauty standards and cultural influences.
The demand for comfortable coloured cosmetic contact lenses is predicted to increase, while the local brand Pink Rabbit Lens is gaining popularity among younger generations by launching new products. In 2025, coloured cosmetic contact lenses continue to gain momentum in Indonesia, driven by the convergence of beauty trends, social media influence and rising self-expression among younger consumers.
Players active in contact lenses in Indonesia are embracing technological advancements to enhance consumer experiences, notably through the integration of virtual try-on features powered by artificial intelligence (AI). This innovation allows users to visualise the look of different contact lenses on their face before making a purchase, thereby increasing confidence in their selection.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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