Over the forecast period, the development of contact lenses is likely to focus on functionality. Consumers’ needs are evolving, and they desire contact lenses that not only provide vision correction but also additional functional benefits for daily use.
Contact lens brands and retailers are expected to place a strong emphasis on increasing consumer knowledge of eye health through various channels over the forecast period. As the demand for contact lenses grows due to outdoor and social events, local consumers are increasingly choosing contact lenses over spectacles.
Due to an increasingly competitive landscape within contact lenses in Hong Kong, especially among cosmetic lenses, retailers and manufacturers are expected to leverage loyalty programmes to enhance communication and engagement with their customers. While bricks-and-mortar optical goods stores will remain the leading distribution channel for contact lenses in Hong Kong, the availability of enhanced digital development presents an opportunity for contact lens players to adopt an omnichannel strategy.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!