Contact lenses and solutions in Brazil outperformed the broader eyewear industry in growth terms in 2024, and it is expected to continue in this vein over 2025. The category continued to post an increase in retail current value sales above the rate of inflation in 2024, with the same trajectory predicted for 2025. This performance exceeded initial conservative forecasts, which were shaped by economic uncertainty and cautious consumer sentiment at the start of the year.

Contact lenses and solutions in Indonesia is projected to see strong retail volume and current value growth over 2025, albeit slower than the double-digit increases posted in 2024. Daily disposable lenses (DD) is expected to see strong retail volume growth and the fastest increase in retail current value sales over 2025. The growth in contact lenses is largely driven by Generation Z consumers, who exhibit distinct purchasing behaviours compared to previous generations. They are often more discer

Value sales of contact lenses and solutions are set to increase in Italy in current terms in 2025. The category has experienced a slowdown in volume growth in recent years, with the number of users stabilising at around 4 million, according to estimates from national industry players. This deceleration is largely the result of longstanding structural barriers that continue to affect the market. Both ophthalmologists and opticians tend to favour spectacles over contact lenses. In the case of opht

Contact lenses saw solid growth in both volume and current value terms in the UAE in 2025. The country has one of the highest smartphone penetration rates in the world, with a local population that is almost constantly online. As a result, in recent years, there has been a noticeable rise in cases of Computer Vision Syndrome (CVS), which is affecting people's eyesight. This issue is further aggravated by the region's average climate, which contributes to dry eye symptoms. Medical professionals r

Contact lenses and solutions in Hong Kong continues to demonstrate relatively stable performance in 2025, primarily driven by habitual purchases from regular users. Unlike fashion-driven eyewear such as some brands of spectacles, demand for contact lenses remains consistent as consumers replenish their supply for daily use. The category has also proven comparatively resilient to the trend of northbound consumption - whereby locals shop in mainland China for better prices - since contact lenses a

Retail value sales of contact lenses and solutions are set to increase in 2025, signalling a strong recovery after the challenges of the previous year. In 2024, the category experienced a decline in volume sales due to Argentina’s difficult economic environment and the widespread stockpiling behaviour seen in 2023, when inflation reached extreme levels. These factors led to temporary market saturation and a slowdown in consumption. However, in the first half of 2025, the return of interest-free

Contact lenses and solutions is set to see current value growth in Spain in 2025. While the Spanish economy is showing better economic indicators, Spaniards are still reluctant to spend on non-leisure activities. In the case of eyewear, they traditionally prefer to spend on spectacles rather than contact lenses, which limits the performance of the category. Nevertheless, the contact lenses and solutions continues to register a positive performance. Daily disposable lenses (DD) are growing in pop

Sales of contact lenses and solutions in Thailand have continued to see healthy growth in value and volume terms in 2025. This growth has been backed by consumer lifestyle changes, an increasing prevalence of myopia, and the influence of fashion trends which is driving the category’s expansion. While daily disposable lenses (DD) is gaining traction, frequent replacement lenses (FRP) remains the largest category in value terms. This is largely due to the greater affordability of these products wh

Overall, contact lenses and solutions in France is projected to see only a modest increase in retail current value sales over 2025. Growth is led by innovation in daily disposable lenses (DD) and products answering the increasing concerns over childhood myopia. However, cultural preferences and cost-related barriers continue to shape the pace of category development.

Contact lenses and solutions is maintaining positive growth in Sweden in 2025, in both value and volume terms. This positive performance is supported by both price increases and more advanced features. While volume sales have remained relatively stable in previous years, they have started to pick up slightly, helped by the continued trend towards dual use where consumers alternate between spectacles and contact lenses, depending on the occasion. Advanced features, such as improved moisture rete

Retail current value sales of contact lenses and solutions in Canada are projected to rise over 2025, albeit moderately after fast growth in 2024. Daily disposable lenses (DD) is expected to see strong growth as the consumer uptake is robust for convenience reasons. However, frequent replacement lenses (FRP) is set to post a similar increase to DD. Brand owners have been active with innovative products. For example, in late 2024, Alcon Canada launched TOTAL30 Multifocal in Canada, positioned as

Contact lenses and solutions is set to see current value growth in China in 2025. With changes in lifestyle and evolving fashion trends, an increasing number of young consumers, particularly students and young professionals, are choosing contact lenses as their preferred method of vision correction, driving the expansion of demand in the contact lens market. Contact lens technology continues to evolve, with the category offering a diverse range of products including silicone hydrogel materials,

Although the category has not yet achieved substantial penetration among Mexican consumers, contact lenses continues to demonstrate sustained growth driven by innovations and increasing consumer awareness. The leading players have expanded their offerings with products tailored to increasingly specific ocular conditions. For example, J&J has launched a new multifocal product designed to correct presbyopia. This provides correction not only for spherical and toric prescriptions but also for multi

Retail value sales of contact lenses and solutions are set to increase modestly in 2025, supported by the ongoing popularity of contact lenses due to their convenience, flexibility, and ease of use during physical activities and when wearing helmets or masks. These benefits are particularly relevant in Switzerland, where skiing and other outdoor activities are common. While volume sales showed only sluggish growth in 2024, momentum picks up again in 2025 as more consumers return to hybrid work a

Contact lenses and solutions is maintaining positive growth in 2025, in both value and volume terms, with a gradual switch from standard contact lenses to daily disposable lenses (DD), which offer a high degree of convenience and comfort to consumers. Manufacturers are also promoting a shift towards more advanced and functional products in contact lenses. For example, as is occurring in spectacle lenses, multifocal formulas are growing rapidly, albeit from a small base, with these variants being

Contact lenses and solutions in the Philippines is seeing more stable growth in current value terms in 2025, after the highs of the previous two years. Nonetheless, sales continue to enjoy strong growth in value and volume terms driven in part by greater accessibility. Accelerated urbanisation has led to the emergence of a growing number of optical goods stores, are which located in previously underserved areas outside the three major cities of Quezon, Manila, and Caloocan. These optical goods s

Contact lenses and solutions is set to see continued current value growth in Malaysia in 2025, though at a slower rate than in the previous year. Growth is primarily being driven by the daily disposable (DD) lens segment, which is outperforming frequent replacement lenses (FRP) due to rising consumer awareness of hygiene and the potential complications associated with improperly maintained lenses. Within the FRP category, monthly lenses remain more popular than weekly lenses, as they are seen as

Contact lenses and solutions in South Korea is projected to sustain growth in 2025, albeit at a slower pace compared to previous years. Daily disposable lenses is anticipated to remain notably strong, driven by the product’s advantages - including superior convenience, enhanced hygiene, and ease of use - which align with consumer preferences.

Value sales of contact lenses and solutions look set to increase in 2025, driven by strong demand for convenience and hygiene, in addition to sales of fashionable-coloured lenses. Contact lenses are the largest category in 2025, set to be the most dynamic with strong growth driven by the wide availability of high-quality, comfortable contact lenses, which boosts sales. Coloured contact lenses are also a known beauty accessory, especially among younger consumers.

Contact lenses and solutions in the US is projected to see a mid-single-digit increase in retail current value sales over 2025, led by daily disposable lenses (DD) and myopia control contact lenses. The popularity of daily disposable lenses has skyrocketed because of their convenience and hygiene advantages, including a lower potential for eye infections. Customers value their ease-of-use and the fact that typically reuseable lenses do not require cleaning procedures. Moreover, toric and multifo

Value sales of contact lenses and solutions are set to increase in Japan in 2025. Since around 2023, there has been a noticeable trend of price increases amongst contact lens manufacturers. The primary reasons for these hikes include rising costs of raw materials, manufacturing, logistics, and labour. In addition, the strong performance of premium products, which are priced higher, has also contributed to this trend. In Japan, contact lenses have become everyday essentials for many consumers, le

Contact lenses and solutions continued to record growth in both current value and volume terms in 2025, albeit at a slower pace than the previous year of the review period. This growth was primarily driven by the increasing number of Poles opting for contact lenses instead of spectacles for vision correction. However, the category’s value growth has slowed down due to decelerating inflation in the country over the past year, which was one of the main drivers for the strong growth post-COVID-19.

Sales of contact lenses in the UK are seeing more modest growth in 2025 compared to the previous year, delivering single-digit growth in volume and current value terms. This indicates a deceleration compared to the strong rebound seen from 2022 to 2024, when contact lenses recorded excellent results due to a gradual return to office environments and increased social interactions which helped value sales return to pre-pandemic levels. As this renewed interest in using contact lenses has started t

Although the incidence of vision health problems is increasing, retail volume and current value sales of contact lenses in Germany are expected to decrease in 2024. The ongoing uncertain socioeconomic context continues to dampen potential sales due to the constantly rising unit prices of contact lenses. Therefore, consumers are seeking ways to make their limited budgets stretch further, and this is translating into them cutting back on their purchases of eyewear products that have a shorter life