Manufacturers will continue their strategy to attract more contact lens users and provide a wider range of products catering to different consumer needs with solutions and prevention measures. CooperVision exemplifies this approach as one of the largest manufacturers investing in various lines, including MySight and Dreamlite MC for children, Biofinity Energys for young adults, and Biofinity Toric Multifocal for people with presbyopia.
Manufacturers see significant potential in attracting younger Dutch consumers to incorporate contact lenses into their routines, leading to more introductions aimed at capturing consumer attention and encouraging more people to combine the use of spectacle frames and contact lenses. According to manufacturer Johnson & Johnson, 85% of dropouts are attributed to discomfort.
Internet retailing is set to continue registering steady growth in the distribution of contact lenses over the forecast period. While optical stores will remain a significant source for distribution, more Dutch consumers are now accustomed to seeking advice online and are willing to search for the best possible price deals for their preferred products.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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