Frequent replacement lenses will see growth rates get closer to those of daily disposable lenses during the forecast period, in both volume and current value terms. More Malaysians will put greater emphasis on sustainability when making purchasing decisions, supporting longer-wear contact lenses and reduced waste.
Enhanced technological innovation will continue to expand as e-commerce becomes more prominent, making it a competitive battleground for players in contact lenses. While optical goods stores will likely remain the dominant distribution channel for contact lenses, more players will invest in an omnichannel strategy to push online sales and maintain direct communication with consumers.
Private label contact lenses are also expected to be on the rise. For instance, Owndays has launched its private label to appeal to cost-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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