Contact lenses in Germany is set to return to growth in retail volume and current value terms in the forecast period. Daily disposable and frequent replacement lenses are both anticipated to achieve similar dynamism over the forecast period.
Frequent replacement lenses is the largest category in contact lenses in Germany. However, with increasing competition from daily disposable lenses, manufacturers are doing all they can to innovate their products, and this is set to continue in the forecast period.
Despite retail e-commerce already accounting for more than a 40% share of value sales in overall contact lenses at the end of the review period, having a physical retail presence is still considered important, as local consumers still tend to rely on optical goods stores for eye examinations, as well as product testing. Therefore, while repeat purchases are often made online, initial orders and prescriptions tend to mainly occur offline.
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Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See All of Our DefinitionsThis report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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