Portability and multi-functionality are two of the most valued attributes of consumer electronics by local consumers. Although digital camcorders and digital cameras can be easily portable, the lack of additional functionalities works against them.
While the market volume of digital cameras is expected to continue decreasing over the forecast period, the category will survive due to a niche market supported by photography enthusiasts. Many people embrace photography as a hobby, often taking their shots outdoors, appreciating nature, or attending social, sports, and music events.
Over the past decade, action cameras have been a disruptive innovation that Argentineans have embraced, with many people enjoying outdoor activities, including risky sports and adventures that these digital camcorders target. Without sacrificing functionality, these digital camcorders are robust and waterproof.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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