The substitution of digital cameras by smartphone cameras has always been considered a given, since smartphone cameras are quicker, have better image quality, come with a variety of image correction and filtering features, and the pictures can easily be uploaded to social media. However, these “advantages” are now starting to be perceived as something negative: smartphones are so good at taking pictures that the photos themselves are losing value, and are perceived to be “too perfect”.
Newer models of digital cameras are already incorporating object recognition to improve image quality, such as focusing on animals or vehicles while they are moving, as seen in some of Sony’s models. It is expected that further innovations will be generated in this field, especially by utilising artificial intelligence (AI).
The trend away from reflex cameras towards mirrorless cameras is likely to continue in the forecast period, which is why players are expected to focus their investments in this segment. With Canon having joined this trend, it can be expected that it will win share once again in the forecast period, as it still is the most popular provider of digital cameras in Germany.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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