Retail volume sales of imaging devices will continue to fall at a rapid rate over the forecast period. This will be due to increasing pressure from smartphones, which are now the devices of choice for taking photos and videos for the majority of Thai consumers.
In order to remain relevant and attract and maintain consumers, players within imaging devices will be forced to focus on niche consumer groups, such as professional photographers, as well as live-streamers and vloggers, who will increasingly seek gadgets to set them apart from the rest. This will facilitate a shift towards higher-quality products with more advanced technology, such as premium mirrorless and DLSR cameras, which have capabilities beyond those which smartphone cameras are able to provide.
Appliances and electronics specialists will remain the dominant distribution channel for sales of imaging devices during the forecast period. These outlets offer an extensive range of products and brands, but more importantly they have qualified sales staff who can offer specialist advice and recommend appropriate products for an individual client’s needs.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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