While imaging devices in Vietnam is on a long-term declining trend due to a saturated market, the rapid advancements in smartphone camera technology are also contributing to this steep reduction in demand for standalone options. Many consumers find the convenience and quality of smartphone cameras sufficient for their needs, diminishing the necessity of digital cameras.
As evident in other categories, AI is set to play an increasingly important role in imaging devices and marketing messages such as enhancing image quality, enabling new shooting modes, automating tedious tasks, and voice control. Computational photography techniques will continue to advance, offering features such as real-time scene recognition and advanced image processing.
When making purchasing decisions, consumers prioritise their needs and often seek out comprehensive knowledge while comparing differences between brands. Typically, newcomers are heavily influenced by reviews from Key Opinion Leaders (KOLs) or blogs found on the internet, along with TikTok videos.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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