Dominating sales of digital camcorders in Taiwan, GoPro will seek to maintain interest through its Instagram account and by collaborating with internet celebrities to encourage the publication of User Generated Content (UGC) via GoPro, thereby securing more consumers.
With the increasing penetration of smartphones offering advanced photographic capabilities and the growing availability of faster internet connections, local consumers find it increasingly convenient to take and share photos and upload them onto social media platforms via their phones. This trend is expected to continue adversely impacting the demand for digital cameras.
Appliances and electronics specialists will continue to represent the second most significant distribution channel for imaging devices over the forecast but face ongoing pressure from e-commerce. Digital camera and camcorder producers and distributors will need to work closely with both chained and independent retailers to create their own targeted marketing strategies within a highly competitive landscape.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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