Demand for imaging devices will continue to plummet throughout the forecast period, with volume sales of digital cameras and digital camcorders projected to decline at double-digit rates. Cannibalisation by smartphones is likely to be reinforced by further improvements in their camera and video recording capabilities, which are now a key selling point and competitive battleground for manufacturers of such products.
Prices for adult products are likely to remain high over the forecast period, which will further dampen the imaging devices category’s ability to rebound in sales terms. However, manufacturers may seek to focus on lower-priced young person/children’s models as these are much less expensive and come in a variety of different fun colours and shapes.
With sales in long-term decline and increasingly dependent on professionals and hobbyists, innovation in imaging devices over the forecast period is likely to be focused more on higher-end products with advanced technologies and sophisticated functions. While launches in this vein should create value growth opportunities for individual brands, they will also serve to cement the niche status of the entire category.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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