Although retail volume sales of digital camcorders are expected to record further strong declines over the forecast period, action cameras, particularly those produced by GoPro, have potential for growth or at least a slower decline. Chileans are increasingly drawn towards outdoor activities, adventure sports, and other dangerous pursuits.
Social media is widely recognised as one of the most powerful marketing platforms for major smartphone brands, due to the image-based nature of such platforms. These brands invest heavily in creating a compelling digital presence and partnering with established social media influencers to increase awareness of their products.
As imaging devices continue to lose popularity in Chile, retailers are allocating less shelf space to such products. As a result, physical sales are expected to continue declining.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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