Despite ongoing competition from smartphones to capture everyday images, the outlook for imaging devices remains positive. Generation Z consumers are becoming increasingly aware of how different photography results can be using digital cameras or even traditional film cameras.
Content creators on social media platforms such as YouTube, TikTok and Instagram, are extremely interested in the latest specifications and new launches from brands of imaging devices. There are a growing number of younger consumers in Australia who are creating vlogs, short films, documentaries and sports/action videos for fun but also to support their aspirations to become content creators.
While overall demand for digital camcorders remains lower than pre-pandemic levels in Australia, the launch of innovative models, such as Insta360 One X3, which is a waterproof action camera, has gained significant attention from local consumers. This model claims to offer exceptional quality and an easy user experience, while the waterproof feature allows the user to record a wide range of content in different terrains.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!