The advance of smartphone camera technology is expected to continue to challenge sales of imaging devices in Brazil in the forecast period. With increasingly sophisticated features such as multiple lenses, advanced image stabilisation, and superior low-light performance, smartphones are becoming the go-to choice for everyday photography.
The decline in demand for digital camcorders is set to continue in Brazil, driven largely by the growing sophistication of smartphone cameras. Consumers prefer the convenience of using a single device for both photographs and videos, leaving digital camcorders relevant only to a small, niche segment.
Brazilians’ growing interest in outdoor sports is expected to give imaging devices, particularly more rugged models, such as from GoPro, a chance to shine. Enthusiasts of adventure sports such as surfing, hiking, and cycling are increasingly turning to action cameras to capture their experiences, as smartphones often fall short in such challenging environments.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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