Wine consumption is projected to continue its upward trajectory in Mexico, driven by consumers’ greater curiosity and the increasingly diverse range of labels available at various price points. This broad selection allows wine to remain accessible to a wide audience, from casual drinkers to more discerning enthusiasts.
Imported wines will continue to lose share to local producers over the forecast period, driven by the anticipated expansion of domestic wineries across various regions of the country. As more Mexican wine producers emerge, they will invest in advanced technology and adopt increasingly sophisticated production methods, which will enhance the quality and consistency of their offerings.
Wine in Mexico is expected to benefit from a wave of innovation as companies strive to differentiate themselves and attract a broader range of consumers. One key area of innovation will likely be product diversification and premiumisation.
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Understand the latest market trends and future growth opportunities for the Wine industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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