Wine in Mexico witnessed steady volume growth over 2024, although the pace slowed compared to the previous year. The uncertainty surrounding the presidential elections made consumers cautious with their spending, leading to cutbacks on non-essential goods like wine. Inflation also played a significant role, as rising prices for everyday goods left consumers with less disposable income for alcoholic drinks. Many consumers opted for beer over wine or cocktails due to its affordability, with premiu

Total volume sales of wine in New Zealand declined strongly in 2024, as cost-of-living and supply pressures and changing consumer preferences influenced demand. With interest rates at near 40-year highs, consumption across many industries has been constrained. This resulted in a significant drop in alcohol consumption across the board, as consumers sought to reduce their personal expenditure. In addition, personal attitudes towards alcohol consumption continued to evolve, with health and wellnes

Volume sales of wine increased in Ireland in 2024, driven by sales of still wines. Per capita wine consumption in Ireland remains among the lowest in Western Europe. However, this relative immaturity in the market is supporting resilience and offering growth opportunities. Natural wine gained momentum in 2024, driven by a growing emphasis on sustainability and rising health concerns related to pesticide use, encouraging interest in low-intervention and organic wines.

Wine registered very healthy volume growth in the Dominican Republic and in fact was the best performing alcoholic drink in 2024. In a country more associated with rum and beer, wine has seen significant volume growth over the review period. The pandemic in particular stirred a growing interest in wine, since many people tried wine during lockdowns. In addition, retailers such as modern grocery retailers and specialist retailers have also been a key driver in this growth, expanding their offerin

The Bolivian wine market experienced modest volume growth in 2024, driven by a significant reduction in contraband. This decline was linked to ongoing economic challenges, which caused the parallel exchange rate to surge to over 50% above the official rate due to a shortage of US dollars in the market. As a result, prices rose across the board - including in the illegal market - particularly for wines smuggled from Argentina. This squeezed profit margins for contraband, making illegal trade far

Wine in Algeria registered modest volume growth in 2024. Still wine drove this growth, due to rising popularity among younger consumers. Increasing tourist numbers also supported volume growth. The culture surrounding wine consumption is also evolving, with young people viewing it as a means of enjoyment rather than intoxication, driving further demand. Nevertheless, wine growth continued to be challenged by increasing taxes on alcohol and significant increases of average unit prices. Still red

The wine industry, comprising more than 700 wineries in Argentina, implemented an aggressive pricing strategy during the economic hardship in 2024. This resulted in only a marginal decrease in volume sales throughout the year. Argentina maintains the largest wine market in Latin America, which accounted for over 40% of regional volume sales in 2024.

Wine has long been a cornerstone of Hungarian culture, yet the category continues to face a sustained decline in per capita consumption. This downward trend, however, does not necessarily indicate a waning interest in wine itself. Rather, it reflects a shift in consumer preferences and assortment, as drinkers increasingly gravitate towards better-quality offerings. The mindset of “quality over quantity” is gaining traction, particularly among younger, urban consumers who are keen to expand their

Wine consumption in Bulgaria increased in 2024, driven by the broader trend towards lower-alcoholic beverages. Wine is also increasingly perceived as a healthier alcoholic option, thanks to its antioxidant content, perceived digestive benefits, and generally lower calorie count particularly in the case of white wine.

Wine in Guatemala saw decline in volume sales in 2024, primarily driven by red wine, which remains the dominant category. Still white wine also recorded a contraction, while still rosé wine showed a slight increase -although it continues to represent a very small share of the market. All wine consumed in the country is imported, mainly from Chile, Argentina, Spain, Italy, and the US. The category is highly segmented, with consumers showing interest in exploring a wide variety of styles and origi

Overall, wine in Finland continued to see a dip in total volume sales in 2024. Amidst a general decline in the consumption of alcohol in Finland. it is noteworthy that especially younger adults are saying no to wine. Generation Z, in particular, no longer views wine as a must-have at dinner parties, unlike their parents and grandparents. In addition, wine faces heavy competition from RTDs, which appeal especially to young adults.

Total volume sales of wine in Greece posted a further slight rise in 2024. Wine benefited from changes in consumer behaviour as a result of the impact of inflation and strong pressure on disposable incomes. For instance, the shift from the on-trade to the off-trade channel boosted wine, which is more commonly consumed at home, in comparison to spirits. Thus, the on-trade consumption of wine rose as consumers traded down from spirits. While there was a slowdown in on-trade volume growth for wine

Wine continued to outperform beer in terms of total volume growth in Bosnia and Herzegovina in 2024, with the latter remaining a mature category with limited growth potential. Consumers show increasing interest in high-quality domestic, regional, and international wines, fuelling robust value growth amid rising premiumisation. On-trade wine consumption is gaining notable momentum, especially in restaurants where wine is becoming the preferred accompaniment to meals.

Wine sales faced challenges in Canada in 2024, due to changing consumer trends and climate factors which are affecting food crops. In early 2024, Okanagan Valley of British Columbia experienced a drastically cold weather spell, causing severe damage to grapevines and, thus, affecting wine production for the majority of the year. In addition to this, droughts, extreme heat during summers, and wildfires also continue to pose a threat to the industry.

Wine in Denmark saw slight volume decline over 2024 as Danes continued to cut back on drinking alcohol. Still red wine remained the largest category, but its popularity is falling as consumers transition towards lighter wines such as still rosé wine and sparkling wine. Red wine is therefore being challenged by these changing preferences for lighter alternatives, notably among younger adult generations. Other niche categories evolving positively include non-alcoholic wines.

Wine experienced only marginal volume growth in Costa Rica in 2024 - a noticeable slowdown compared to the strong momentum of previous years. This deceleration was partly due to lingering inflationary pressures and tighter household budgets, which led many consumers to reduce discretionary spending, including on wine. Despite these constraints, wine culture continues to evolve in the country, driven by increasing interest in international varieties and greater accessibility across both on- and o

Wine registered a significant fall in volume sales in Ecuador in 2024. Traditionally consumed by older millennials and Gen X, these generations have been particularly affected by Ecuador’s socioeconomic challenges. This included price increases, due to an increase in VAT, and with continuing unrest, curfews were imposed for parts of the year and there was also frequent blackouts, because of a severe drought that severely cut hydroelectric production. These factors discouraged social gatherings

Although wine in Azerbaijan performed positively on the whole in 2024, growth in total volume sales fell below that recorded in 2023. This was due to slowing demand at the on-trade level as many consumers continued to exercise greater caution in their spending habits following the spike in the cost of living towards the end of the review period. However, the downturn was mitigated by rising inbound tourist numbers and the easing of inflationary pressures, which supported a nascent recovery in pu

After a reduction in volume sales in 2023, wine saw a recovery in Colombia in 2024. This recovery in volume sales was propelled by wines in the lower price tiers, which are mostly imported by discounters like D1 which, for three consecutive years has maintained its position as the top importer, displacing Distribuidora de Vinos y Licores SA, which held leadership during many years. D1’s leading wine brand is Quinta Las Cabras.

The rate of decline in total volume sales of wine accelerated in 2024. With local production of wine standing at just under 100,000 hectolitres with SOFAVINC (Société de Fabrication des Vins du Cameroun) SA accounting for over half of that, the wine market in Cameroon is mainly supplied by imports from France, Spain, Belgium and Italy. Wine in Cameroon has experienced a shift, marked by a breakthrough for Italian wines despite the longstanding dominance of their French counterparts, with Spanish

Wine consumption in the Czech Republic remained relatively stable in 2024, experiencing only a slight decline. This resilience is partly rooted in consumer perceptions of wine as a relatively healthy indulgence, with many viewing moderate wine consumption as a wellness-supportive choice. The economic climate also began to improve, with household spending gradually returning to pre-inflation norms. Unlike other alcoholic drinks, wine was not affected by changes in excise or value-added taxes in 2

Wine continues to register strong growth in Egypt, standing out as one of the most dynamic alcoholic drinks categories in 2024. Building on momentum from the review period. The surge is being driven by the growing presence of premium wines, which are increasingly aligned with consumer preferences. At the same time, the development of on-trade channels – especially in upscale, touristic, and hospitality venues – is reinforcing wine’s visibility and accessibility. These factors are contributing to

Volume sales of wine grew healthily in Saudi Arabia in 2024, thanks to the emergence of non-alcoholic wine. Alcoholic drinks remain strictly prohibited by law in the Kingdom, in line with the country's religious and legal framework. Therefore, all wine sales refer exclusively to non-alcoholic versions. Non-alcoholic wine is also a smaller and less mature category than non-alcoholic beer, thus supporting its stronger trajectory of growth.

Total volume sales of wine decreased strongly in South Korea in 2024, reflecting a challenging year for the category in South Korea. Decline was primarily driven by economic uncertainty, changing consumer preferences, and the shift towards alternative alcoholic drinks. As inflationary pressures affected disposable incomes, consumers became more price-sensitive, reducing their spending on mid-range and premium wines. Meanwhile, the appeal of wine began to wane swiftly due to changing trends, with