Towards the end of the review period, major beer players strongly invested in their premium portfolios, through improvements to production capabilities, distribution coverage and communication strategies. The premiumisation trend in beer is also likely to strengthen the competition with alcoholic drinks that are usually perceived as higher-quality products, such as spirits, in the coming years.
Compression on margins and uncertainty from investors are issues that beer producers have faced in recent years. Unstable and tense socio, environmental and macroeconomic scenarios on a global level, with higher dollar rates, unpredictable trade wars, geopolitical conflicts and climate issues, have, to a certain extent, led to supply chain challenges in Brazil.
By the end of 2024, the Federal Senate approved the implementation of a “sin tax”, although it is unlikely that it will be put in place before 2026/27. At the end of the review period, the updated tax rates were not defined, but they are likely to be based on the alcohol content in each alcoholic drink.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Beer industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!