Sales of tea via retail e-commerce are expected to rise in China in the forecast period, for several reasons. First, through e-commerce platforms tea brands can easily reach consumers nationwide, and even globally, especially in areas where there are no dedicated tea shops.
Traditional tea packaging in China, such as paper bags, tea cakes, plastic bags, and metal tins, is often inconvenient to carry and makes it difficult to distinguish between different tea flavours. In recent years, more and more tea brands have been rethinking their packaging in terms of sustainability, aesthetics, and practicality.
Bama Tea has combined tea culture with tourism in China by launching a series of “Tea Mountain Tours”, inviting people to visit its tea plantations in Fujian, Yunnan, and other regions. Consumers can experience first-hand the process of tea cultivation, harvesting, and production, while learning about the history and traditions of Chinese tea culture.
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Understand the latest market trends and future growth opportunities for the Tea industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See all of our definitionsThis report originates from Passport, our Tea research and analysis database.
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