Brazil holds a pivotal position in the global coffee market, thanks to its substantial production and export capabilities. For more than 150 years, Brazil has been the leading producer and exporter of coffee worldwide. According to Euromonitor’s Economies and Consumers, Brazil is the leading country in terms of coffee production, accounting for almost double the volume production of the second largest producer, Vietnam. The variety of climates resulting from the vast territorial coverage (counti

The growing influence of western culture is driving coffee consumption in Pakistan. Western lifestyles and cultural trends have become more pervasive through media, travel, and globalisation, and this has changed coffee from a niche beverage to a mainstream staple drink. Many international coffee chains like Coffee Planet, Tim Hortons, Second Cup Coffee, and The Coffee Bean & Tea Leaf have opened in recent years to meet increasing demand for coffee. This shift is particularly evident among young

The hot drinks industry will see slow but steady growth in 2025, as cost pressures continue to weigh down on volumes. The industry will see a significant impact from external forces like technology, wellness trends and regulatory activity, as it attempts to navigate consumers who are still very interested in high-quality hot beverages but struggling with post-inflationary price levels.

Whilst fresh ground coffee remains the leading category in Slovenia, instant coffee continues to expand from a lower volume base in 2024. The growth of coffee is stable in retail volume terms, with a stronger performance in value terms due to the lingering impact of inflation and price increases. The main players continue to focus on developing products that align with the growing health and wellness trend in Slovenia as niche consumer groups are increasingly demanding coffees with added health

In 2024, coffee sales continued to expand at a robust rate in both retail volume and current value terms in Uzbekistan, albeit at slightly slower rates than in the previous year, with all coffee categories experiencing growth. Rising inflation (with a double-digit annual rate for most of the year), coupled with instability in global arabica prices, resulted in increased unit prices, which weighed on volume growth in 2024.

The significant price increase of coffee continues to impact retail volume sales in 2024. Only fresh ground coffee pods are enjoying growth in the year, primarily due to their relatively lower market maturity and an expanding consumer base. With rising inflation and tighter budgets, consumers are seeking to have the coffee shop experience at home with the help of coffee machines, pods and blends that replicate barista coffee. Key coffee pods players are increasingly focusing on introducing new p

Dominican Republic continued to be a nation of coffee drinkers in 2024, in a country where coffee growing is a significant industry and coffee drinking is a part of the culture. In 2024, coffee registered healthy current value, though volume growth was more modest in what is a very mature product. Standard fresh ground coffee continued to account for most volume sales, with volume sales of both instant coffee and ground coffee pads being minimal.

In Israel, coffee prices have been steadily rising, with discounts and promotions becoming more limited. In June 2024, Diplomat announced a price hike of 3-10% across several of its products, including the popular Jacobs coffee brand. Similarly, in May 2024, Osem raised the price of its Tasters Choice coffee by 6%, reflecting the ongoing financial pressures faced by coffee producers and retailers in Israel. Factors such as inflation, supply chain disruptions, and increasing production costs have

Coffee in Kenya registered health current value and volume growth in 2024, though value sales are still well behind tea and other hot drinks. Instant coffee continued to account for most value and volume sales and also registered the highest current value and volume growth. Its popularity is mainly due to its low cost and convenience and in addition many consumers are unable to afford coffee machines such as cafetières to brew fresh ground coffee at home. That being said,, there is increasing de

Instant standard coffee in Tunisia has experienced stagnation in demand during 2024, primarily due to significant price increases. Local coffee manufacturers have attributed this development to the rising global prices of coffee beans, particularly those imported from major suppliers such as India and Brazil. To mitigate the impact of these price increases and sustain consumer interest, market leaders have shifted their focus towards smaller packaging formats, particularly single-use packs. Thes

Coffee in Morocco has remained entirely dependent on imports, with green coffee sourced from Latin America (Brazil, Colombia, Costa Rica), Asia (Vietnam, Indonesia), and Africa (Uganda, Ivory Coast, Tanzania, Guinea). Roasted coffee continues to be imported mainly from Spain and Italy. In April 2024, global coffee prices reached unprecedented levels, rising by 16.8% to USD427 per kilogram – the highest since 1979. Morocco predominantly imports two types of coffee: “Robusta,” which accounts for 8

Similar to neighbouring Germany and Austria, coffee remains a quintessential beverage in Switzerland, with a substantial majority of Swiss consumers drinking coffee daily. As average unit prices have normalised, value sales have experienced slower growth compared to the previous year; however, demand has surged, with volume sales surpassing the levels recorded in 2023. The phenomenon of cross-border shopping has continued to exert downward pressure on domestic coffee sales, as Swiss consumers se

Coffee sales in Uruguay have posted strong growth in 2024 as coffee has become a regular part of the daily routine for a large portion of the population, irrespective of their socioeconomic background. This growth has been driven by an incremental increase in the consumption of coffee beans and standard fresh ground coffee, supported by the continued growth of on-trade sales across both off-premise and on-premise channels. Meanwhile, instant coffee has notably increased its pace of growth due to

In 2024, retail value sales of coffee in Lithuania rose by 5%, while retail volume growth remained stagnant. Although the price of coffee levelled off, price points remained elevated, placing a strain on consumers, many of whom remained challenged by the rising cost of living. This heightened price sensitivity impacted retail volume growth, as consumers sought to cut costs by reducing their purchases. Furthermore, due to ongoing cautious spending, the majority of coffee sales in Lithuania were d

While tea continues to be Kazakhstan’s most popular hot drink, coffee is expected to register higher volume growth in 2024. Coffee is becoming popular in cities and among younger consumers of under 30-years-of-age. Many caught the coffee bug while studying overseas in the United States or Europe. Another growing consumer segment is visiting business people. However, instant coffee continues to account for most volume sales and in particular instant coffee mixes, with fresh coffee generally bough

Although inflation has subsided in North Macedonia in 2024, global coffee prices have continued to rise, presenting challenges to the market. Despite this, consumer demand across all coffee categories in North Macedonia has remained notably stable, as coffee remains the preferred hot beverage for most consumers over tea. This enduring preference, coupled with moderate retail volume growth and gradually increasing prices, has resulted in strong retail sales price (rsp) value growth for coffee. St

The window for premiumisation is narrowing in the coffee industry as coffee prices reach new highs and consumers look to cut back as they deal with an elevated cost of living. Successful premiumisation is still possible, but it will become more difficult and will need to follow one of three paths: luxury, wellness, or “permissible indulgence.”

Guatemalans have a long tradition of coffee consumption, and coffee remains a dominant choice irrespective of social status. The wide availability of locally sourced products, offered at a broad range of prices, makes coffee accessible to consumers with varying purchasing capacities. Local coffee production is well-developed. Indeed, the microclimate present in Guatemala allows players to produce unique varieties of coffee, which has made the country a leading global producer of coffee. Coffee o

While retail value sales increased by 6% in 2024, retail volume sales of coffee in Colombia recorded a slight decline. Although price increases have moderated, retail prices remained elevated, and these high prices led to a reduction in both the frequency and volume of purchases. To mitigate the impact of these price points, some brands, such as Oma, Juan Valdez and Café Quindío, reduced pack sizes from 500 grams to 450-454 grams. This strategy aims to avoid significant price hikes per unit whil

Costa Ricans have demonstrated a deep appreciation for their locally produced coffee, often enjoying fresh brews prepared at home or through foodservice outlets. Despite this cultural affinity, there remains limited consumer awareness regarding coffee that is exclusively produced within the country. As interest in premium-quality coffee grows, many consumers have turned to specialised coffee fairs to discover niche options. In response to this demand, the National Coffee Institute (ICafe) has la

Price sensitivity has become increasingly pronounced in standard instant coffee in Cameroon as consumers focus on affordability amidst economic challenges. Conversely, standard fresh coffee has placed greater emphasis on the overall coffee experience, reflecting a growing trend among Cameroonians to explore fresh coffee consumption. Within the instant coffee segment, the 2g single-serve packaging format has gained widespread adoption as an affordable option, retailing at XAF50. All major players

In 2024, fresh coffee, including fresh coffee beans and fresh ground coffee, continued to gain traction in Canada, aligning with the rising interest in a premium at-home coffee experience. While fresh coffee benefits from a rising interest in quality, instant coffee remains a staple for many consumers seeking convenience, particularly among coffee newcomers and those looking to cut costs. However, some consumers, particularly Generation Z, millennials and coffee enthusiasts, are increasingly mig

Coffee continues to drive retail unit price growth in Indonesia’s hot drinks market, particularly fresh coffee beans, which is expected to see double-digit growth in current value terms in 2024. This follows the trend from 2023, with standard fresh ground coffee also experiencing significant price hikes. These increases are largely due to a sharp decline in domestic production of Robusta beans, which make up the majority of coffee consumption in Indonesia.

In South Africa, average unit price growth of coffee continues to outpace inflation, often at twice or triple the rate of the average CPI for the country in 2024. Several factors are driving up these price rises. On the supply side, globally, raw arabica and robusta coffee beans have been experiencing strong price increases, caused by a constraint in supply and changes in consumer demand. This constraint is a result of several factors, including climate change, resulting in lower yields overall;