The rate of growth in retail constant value sales of other pet food will accelerate in 2026 but be roughly similar to the review period across the forecast period as a whole, with bird and fish food set to be the most dynamic categories. An increased focus on health and premium nutrition will be the main driver of growth.
E-commerce will continue to grow in importance as a distribution channel for other pet food. Zooplus, Fressnapf and emerging local retailers will expand their offerings to cater to growing demand for premium and functional pet nutrition.
The next wave of pet food innovation will mirror human food trends, emphasising functional nutrition, convenience and sustainability. Superfood-enhanced and probiotic-enriched diets, such as Burgess Excel’s prebiotic-infused guinea pig and rabbit food, will become more prevalent, catering to health-conscious pet owners.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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