Sales of other pet food are expected to rise in value terms across the forecast period. However, volume growth is likely to remain subdued, particularly in the bird and fish food segments.
During the forecast period, retail e-commerce sales of other pet food are expected to continue their upward trajectory, albeit at a more moderate pace than in the past two years. This growth, which has already gained significant momentum over the review period, has been driven by factors such as increasing digitalisation and a rising demand for convenience and variety from consumers.
Innovation is set to play a key role in other pet food across the forecast period. As pet owners become aware and concerned about the health and well-being of their animals, companies will increasingly focus on developing innovative solutions to meet these evolving needs.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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