Over the forecast period, other pet food in the UK is expected to record steady, albeit modest, value growth (at constant 2024 prices), underpinned by a rise in bird and fish populations, which had faced challenges in previous years, particularly due to the high energy requirements of fish tanks. As households continue to value pets as companions, there is a notable shift towards smaller, less demanding options such as fish, small mammals, and reptiles.
Innovation in other pet food is being particularly driven by health and wellness, specialised diets, and snacking. As pet ownership becomes increasingly popular and normalised in the UK, players are expanding their product ranges to cater for a wider variety of small pets.
As many consumers in the UK increasingly seek information about various pets and pet food online, they are more inclined to browse online pet stores and make purchases directly or utilise click-and-collect services. This shift towards digital platforms is expected to drive the performance of e-commerce in other pet food over the forecast period.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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