Other pet food in Japan is expected to maintain its declining trend in retail volume terms, but see growth in value terms at constant 2025 prices in the forecast period. Once again, small mammal/reptile food is expected to be the only category to see growth, despite the fall in the reptile population, due to growth in the number of small mammals and the increasing trend of giving such pets treats.
Other pet food in Japan is poised for a mixed trajectory in the coming years. While value sales are expected to grow, volume sales are anticipated to decline.
Dog owners in Japan are aware of the importance of protein intake, which has led to the popularity of protein-rich products, and this trend is now also starting to penetrate other pet food. For instance, DoggyMan Hayashi has expanded its attention from dogs to small mammals, claiming that hamsters and squirrels are omnivore, not herbivore, and thus it is important for them to consume animal-based protein as well as nuts and plants.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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