Demand for premium and luxury cars Australia is set to continue growing over the forecast period (with a 6% retail volume CAGR). The biggest movements are anticipated to come within the competitive landscape, as already evident in the first half of 2024.
In terms of innovative technology, optimum performance and exclusivity in the automotive industry, autonomous driving is a development which offers clear avenues for opulent bespoke experiences and unique opportunities for luxury car manufacturers in terms of enviably high-tech new product development and experiential marketing. However, this remains a feature for the future for Australian luxury consumers.
In terms of sustainability and eco-friendly technology, Australia is advancing – at times – in leaps and bounds, and at others – with tentative steps. The surge in purchases of PHEVs, for instance, represents a solid commitment to the environment, but at the same time, the continued reliance on fossil fuels dilutes any strong eco-credentials.
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Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsThis report originates from Passport, our Premium and Luxury Cars research and analysis database.
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