Over the forecast period, it is anticipated that premium and luxury cars will continue on an upwards trajectory, albeit growth is expected to stabilise after the highs seen in 2023/2024. Polish consumers are increasingly opting for high-end vehicles, mostly from the premium segment but also luxury ones too and this trend is expected to continue in the coming years as the economic situation improves and the number of more affluent consumers in Poland grows.
As technology advances, particularly with regard to artificial intelligence, car manufacturers are expected to integrate more innovative features into their upcoming models. Mercedes-Benz (Daimler AG) has already introduced a beta programme featuring OpenAI’s ChatGPT in the infotainment systems of certain models, aiming to enhance the experience for both drivers and passengers.
It is expected that plug-in hybrids and fully electric vehicles will continue to grow in popularity among Polish consumers over the forecast period, especially in the premium segment of the market. A survey prepared by the Polish Association of New Mobility found that a growing number of Poles are ready to switch to an electric car.
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Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See All of Our DefinitionsThis report originates from Passport, our Premium and Luxury Cars research and analysis database.
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