The outlook for premium and luxury cars in Thailand is extremely positive over the forecast period, with further strong retail volume growth expected. This performance will be driven by certain supportive factors, such as rising disposable incomes among affluent groups, and a growing consumer requirement for new and advanced models of vehicles.
New car series and models are expected to be further launched by leading brands, either as new collections or established models with minor upgrades, to maintain consumer interest and encourage value growth. Brands will likely emphasise new embedded technologies, innovative features, as well as new designs.
It is likely that manufacturers of premium and luxury cars will adopt various strategies such as utilising big data gathered from their existing customers and target audience to help drive future development and sales targets. These could emerge in terms of both products (localised options designed specifically for Asian/Thai audiences, as already offered by Porsche) and services (such as the “one price for all” strategy of Mercedes-Benz).
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Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See All of Our DefinitionsThis report originates from Passport, our Premium and Luxury Cars research and analysis database.
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