Toyota Motor Corp’s Century luxury sedan has been popular as a chauffeured car for Japan’s imperial family, politicians, and business owners. In late 2023, the company announced the expansion of its most prestigious brand, with a first-ever SUV model.
Connectivity and smart technology integration are set to significantly enhance the experience of and engagement with premium and luxury car owners in Japan. These features range from seamless connectivity with smartphones and other devices, to infotainment, real-time navigation, vehicle diagnostic reports, and wireless software updates.
In 2021, the Japanese government announced a plan to ban the sale of new vehicles with a pure internal combustion engine by 2035, which is expected to increase the demand for hybrid and electric vehicles in Japan. However, limited charging infrastructure continues to hinder the shift to BEVs and PHEVs.
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Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsThis report originates from Passport, our Premium and Luxury Cars research and analysis database.
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