Volume sales of premium and luxury cars in Italy are expected to further rise heading into the forecast period before growth gradually eases. These vehicles will benefit from significant innovation by players to meet customers’ demands in terms of sustainability and technology to reduce pollution and the impact of driving on the environment, while at the same improving users’ safety.
Over the forecast period, sustainability is expected to be at the core of luxury car innovation with a rising trend of electric vehicles available in the local market. For example, Porsche, a pioneer in electric vehicles with its Taycan model, is adding the Macan SUV to its electric fleet.
Over the forecast period, technological development is expected to further impact the development of premium and luxury cars through innovation that aims to disrupt the market. For example, autonomous driving will be a key aspect, with self-driving cars becoming increasingly sophisticated using precise sensors (radar, cameras, lidar), where data is processed in real time by an AI capable of making decisions in different scenarios.
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Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsThis report originates from Passport, our Premium and Luxury Cars research and analysis database.
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