The outlook for premium and luxury cars in Germany is extremely positive, especially during the first year of the forecast period when retail volume sales are expected to record dynamic growth to fully recover and surpass pre-pandemic levels. An improving economy and greater consumer confidence will support greater uptake in the coming years, along with further developments in sustainability as consumers prioritise brands that align with their values.
The government in Germany is set to continue to foster innovation in the field of autonomous vehicles (AVs) to advance the technology and eventually have more AVs on the road. Despite being permitted to operate in Germany and already being commercialised under the Autonomous Driving Act, autonomy level 3 vehicles account for a very small percentage of market sales.
The demand for premium and luxury electric vehicles (EV) is set to further rise in Germany over the forecast period. Instant torque, silent engines, and advanced driver-assistance systems heighten the appeal of these vehicles, with Bayerische Motoren Werke planning to expand the manufacturing of its electric vehicles across all of its brands, including Mini and Rolls-Royce, in the coming years.
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Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsThis report originates from Passport, our Premium and Luxury Cars research and analysis database.
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