Sales of premium and luxury cars are projected to see healthy growth in retail volume and value terms (at constant 2024 prices) over the forecast period. This development is based on a gradual improvement in the economic situation in Switzerland with Swiss consumers likely to be more willing to make larger investments in durable luxury goods such as premium and luxury cars.
Innovation has always played an important role within premium and luxury cars with a high level of innovation and new high-end features underlining the exclusive character of these vehicles. Therefore, it is to be expected that innovative features that focus on increasing the comfort, safety and functionality of premium and luxury cars will continue to be among the main growth divers over the forecast period.
Another important factor to future success will be an enhanced focus on sustainability within the production process as well as of the finalised product. With growing concerns about the environment, alternative fuels and energy sources will likely increase in significance for future sales of premium and luxury cars.
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Understand the latest market trends and future growth opportunities for the Premium and Luxury Cars industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium and Luxury Cars industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passenger car vehicles providing exceptional comfort, aimed at the premium market and at drivers wanting a higher level of performance and handling or a vehicle that gives the impression of being capable of high-speed motoring. These cars are generally designed to appeal to high earning, status led consumers and generally retail at US$75,000 plus Example models include: Aston Martin, Ferrari, Jaguar, Bentley, Porsche, McLaren, Maserati, Rolls-Royce and Tesla
See all of our definitionsThis report originates from Passport, our Premium and Luxury Cars research and analysis database.
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