As awareness of the health benefits of chickpeas continues to grow in China, this product is expected to demonstrate significant growth potential. As a legume rich in plant-based protein, dietary fibre, and various trace elements, chickpeas align well with modern consumers’ demand for health-focused foods, especially within the low fat, high protein dietary trend.
With growing awareness of health and environmental concerns amongst Chinese consumers, the proportion of packaged and organic pulses is expected to increase significantly in retail. In recent years, consumers have shown a preference for convenient and safe packaged pulses in retail, as these are not only easy to store and transport, but also have a longer shelf life.
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Understand the latest market trends and future growth opportunities for the Pulses industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsThis report originates from Passport, our Pulses research and analysis database.
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