Chickpeas are becoming increasingly common in China. Various media sources, including social media platforms, are contributing to this rising popularity with educational content regarding the benefits and uses of chickpeas.
Pulses in China are moving towards a more premium positioning in retail. This shift is evident in the increasing presence of packaged and organic products in the category.
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Understand the latest market trends and future growth opportunities for the Pulses industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See All of Our DefinitionsThis report originates from Passport, our Pulses research and analysis database.
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