The increasing focus on sustainability is becoming an increasingly positive influence on the demand for pulses in Italy, reflecting a growing awareness among consumers of the environmental impact of their food choices. Consumers, particularly the more discerning ones with greater financial means, are paying more attention not only to the quality of the products they buy, but also to their origin and how they are grown and produced.
Pulses is expected to see steady growth both in terms of retail volume and value terms (at constant 2024 prices). These foods are rich in protein and essential nutrients and are particularly appreciated by those who are following a protein rich diet and those seeking to reduce their consumption of animal protein.
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Understand the latest market trends and future growth opportunities for the Pulses industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsThis report originates from Passport, our Pulses research and analysis database.
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