Despite already high penetration, total volume sales of pulses are set to continue rising throughout the forecast period in all channels and for all categories. In addition to growth being driven by the rising population, plant-based proteins are gaining popularity in India for health, dietary, and environmental reasons.
Adulteration in pulses, such as the addition of artificial colourants, non-edible substances, and low-quality grains, has become a growing concern for consumers in India. This has led many to seek more trustworthy and transparent alternatives, particularly organic and packaged pulses, which are perceived to be safer and free from harmful additives.
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Understand the latest market trends and future growth opportunities for the Pulses industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsThis report originates from Passport, our Pulses research and analysis database.
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