Health and wellness trends will remain prevalent throughout the forecast period, shaping category development. Rising health consciousness is pushing people towards healthier food options, and many are willing to pay more for products promising health benefits.
Packaged pulses will see further benefit from the ongoing expansion of modern trade channels throughout the forecast period - the pulses available in modern trade channels are mostly packaged. Packaged variants clearly state product information including origin and production date, making them more trustworthy in consumers’ minds than unpackaged alternatives found at wet markets.
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Understand the latest market trends and future growth opportunities for the Pulses industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsThis report originates from Passport, our Pulses research and analysis database.
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