Total volume sales of pulses in Japan are expected to continue slowly recovering over the forecast period, mainly driven by the dominant foodservice channel in this category. However, overall demand is predicted to remain marginally below pre-pandemic levels by 2028 due to various factors, including the slow recovery of foodservice.
Due to COVID-19, Japanese consumers have become increasingly health-conscious. Since many employees in Japan use public transport to get to work, which often includes periods of walking, remote/hybrid working has therefore reduced the amount of exercise they typically get, leading to weight gain.
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Understand the latest market trends and future growth opportunities for the Pulses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See All of Our DefinitionsThis report originates from Passport, our Pulses research and analysis database.
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