From 2024 to 2029, total volume sales of pulses in Japan are expected to continue to gradually recover, primarily driven by the strong presence and growth of the foodservice channel. However, overall demand is projected to remain slightly below the pre-pandemic (2019) level by 2029, partly due to the slow recovery of foodservice sales.
During the forecast period, beans is expected to remain the leading category in pulses in Japan, accounting for over a 50% total volume share, primarily due to the widespread use of azuki beans in Japanese cuisine. Azuki beans have been a staple in traditional Japanese cooking for centuries, serving as a key ingredient in various dishes.
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Understand the latest market trends and future growth opportunities for the Pulses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsThis report originates from Passport, our Pulses research and analysis database.
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