Pulses are expected to maintain positive growth throughout the forecast period, with total volume sales set to grow at a CAGR of 4%. As a cost-effective source of protein, pulses will increasingly be favoured by low-income consumers, particularly during the winter months.
Other pulses are expected to experience the fastest growth during the forecast period, driven by their reputation as affordable sources of good nutrition. Lentils, in particular, benefit from their positive image as a cost-effective source of protein, appealing to a wide range of consumers.
The rise of varied lifestyles and the consumer preference for convenient, ready-to-prepare products will pose a challenge to increasing pulses consumption over the forecast period. The demand for easy, quick-to-prepare options represents a hurdle in elevating pulses consumption.
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Understand the latest market trends and future growth opportunities for the Pulses industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsThis report originates from Passport, our Pulses research and analysis database.
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