Pulses are poised to maintain their growth trajectory during the forecast period, primarily driven by declining disposable incomes. Considered an affordable protein source, pulses witness increased demand during winter, particularly for low-income consumers.
The category of other pulses is expected to experience rapid growth, attributed to their perceived nutritional value at an affordable price. Lentils, revered for their cost-effective protein content, enjoy popularity, further fuelled by recipes showcased in media channels.
The rise of varied lifestyles and the consumer preference for convenient, ready-to-prepare products pose challenges to increasing pulses consumption. The demand for easy, quick-to-prepare options represents a hurdle in elevating pulses consumption.
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Understand the latest market trends and future growth opportunities for the Pulses industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See All of Our DefinitionsThis report originates from Passport, our Pulses research and analysis database.
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