In a cross-category trend, savoury snacks is expected to see ongoing positive sales, in line with economic recovery in the country. This will be further supported from ongoing launches from large and small players alike.
Rice snacks continue appeal to health-conscious consumers, as people perceive them as snacking options with lower calorific content and higher nutritional value. For example, Vietnam One One Food, which leads rice snacks with its OneOne brand, launched a purple sweet potato rice snack in Vietnam in 2024.
In a cross-category trend, while e-commerce holds a small distribution share in snacks overall in Vietnam, players in savoury snacks are utilising online channels in order to boost their brand awareness and support sales. This includes customer engagement via social media platforms such as Facebook and TikTok, which are popular in the country.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!