Savoury snacks is expected to maintain its positive trajectory over the forecast period, supported by the ongoing “snackification” trend, consumers’ busy out-of-home lifestyles, and the developments which are being made in health-focussed products. We also expect brands to deliver a variety of novelties in savoury snacks, such as with specialist taste sensations and interesting textures.
Intersnack and PepsiCo are expected to maintain their places in savoury snacks, as they show strong willing to invest in their local manufacturing and domestic partnerships, as well as being active in product developments. Such strategies also tie in with sustainability trends, such as seen with PepsiCo’s partnership with a reported 25+ Romanian cooperatives and farmers who represent the source for the potatoes used in the production of Lay’s at the local facility.
In a cross-category trend, developments in the retail landscape will benefit savoury snacks across private label, supermarkets, and small local grocers alike. Notably, modern retail is expanding from the big cities into rural areas, which used to be served by small local grocers.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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