In Saudi Arabia, the self-service cafeteria market remains relatively underdeveloped compared to full-service and limited-service restaurant models. Although demand for convenient and fast dining is on the rise, the limited popularity of this concept creates challenges for operators seeking to attract and retain customers.
IKEA Restaurant is expected to maintain its focus on value-driven menus, offering a diverse range of options including breakfast, lunch, dinner, desserts, ice creams, and complimentary refills for coffee and soft drinks. The restaurant has gained particular popularity for its breakfast offerings, especially among women and families who enjoy dining before or after shopping in IKEA stores.
Promotional offers play a significant role in driving the growth of self-service cafeterias, particularly in markets like Saudi Arabia, where the foodservice industry is highly competitive, and consumers are increasingly looking for value, convenience, and unique dining experiences. By effectively leveraging promotions, self-service cafeterias have the ability to attract new customers, retain loyal diners, and increase foot traffic, ultimately contributing to long-term growth.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See all of our definitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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