Self-service cafeterias will register healthy growth over the forecast period in constant value (2023 prices) terms. This will be fuelled by the projected recovery of the local economy, alongside rising disposable incomes.
Ikea Restaurant will also continue to launch seasonal menus in order to attract more customers to its self-service cafeterias. Within the company’s newly opened Sukhumvit outlet, for example, the player has looked to cater to the preferences of sophisticated office professionals, with offers including cheese plates and overnight oatmeal, By regularly updating its menus, Ikea Restaurant should manage to retain the interest of diners, although it will also be important to continue to also offer staple favourites, such as its Swedish meatballs, as these are popular menu items amongst shoppers.
Given the high cost of living, the concepts of price elasticity and price sensitivity will emerge as significant considerations within the consumer foodservice industry during the forecast period. Self-service cafeterias, in particular, are poised to derive advantages from these circumstances, given the consistently low prices of their offerings.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See All of Our DefinitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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