Volume sales of staple foods saw slow growth in 2024 as inflation, while lowering, remained problematic. External issues, such as freight prices, which rose again in 2024 after falling in 2023 affected consumer spending power.
Nayib Bukele was re-elected President of El Salvador in 2024 and is continuing his fight to eradicate poverty and gang violence. President Bukele’s policies continue to help locals and tourists feel safer in the country, allowing tourism to grow.
Nayib Bukele was re-elected by majority vote as President of El Salvador in 2024, continuing his fight to eradicate poverty and gang violence. The president hopes to attract foreign investment and improve El Salvador’s image internationally.
The rise in value of bitcoin in 2024 continues to generate supporters, although its volatility continues to raise doubts among the population about President Nayib Bukele’s decision to have adopted this currency as legal tender since 2021. However, the re-election of this administration continues to defend the digitisation of its economy.
In recent years, the Salvadorean government of President Bukele declared war on gangs, one of the most critical problems of resident insecurity in this country. According to official data published in January 2024, 2023 had the lowest number of homicides in El Salvador’s history.
From 2024 and for the remainder of the forecast period, retail volume sales of staple foods are set to see modest growth. Certain foods such as pupusas or rice already have high levels of penetration as they are an integral part of the daily diet of most demographics.
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Understand the latest market trends and future growth opportunities for the Staple Foods industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See all of our definitionsThis report originates from Passport, our Staple Foods research and analysis database.
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