Staple foods is set to see total volume growth in Jordan in 2024, though the local economy has been adversely affected by the Israel-Hamas war, with the number of tourists visiting Jordan declining. The fall in tourist numbers has had a direct negative impact on sales through foodservice.
The staple foods market in Jordan is set to see a number of categories adversely affected by a rise in prices and consequent drop in purchasing power for many consumers in 2024. Foodservice is set to see growth negatively impacted by the drop in tourist arrivals over the first six months of the year.
Breakfast, lunch and dinner are considered important meals for most people in Jordan, with lunch usually considered the most important meal of the day. Dinner is usually taken very late, and many people have a late afternoon or early evening snack to bridge the gap between lunch and dinner.
Jordan’s GDP grew by 2% in Q1 2024, down from the last quarter of the previous year. The unemployment rate has also declined in Jordan, reaching 21.
Aside from traffic jams during rush hour and some badly repaired roads there are few challenges to the distribution of packaged food in Jordan. However, ongoing instability in Syria continues to limit imports from Lebanon and Turkey, in addition to making these products more expensive.
Total volume sales of staple foods are expected to grow in Jordan over the forecast period. However, rising prices are likely to continue to dampen growth from Jordanian consumers who will continue to struggle with high prices until around 2026.
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Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See all of our definitionsThis report originates from Passport, our Staple Foods research and analysis database.
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