In 2024, staple foods faced challenges in Tanzania related to rising product prices in the context of broader pressures on consumer budgets. This reinforced the reliance of several product areas, including packaged bread and breakfast cereals, on affluent urban consumers.
In 2024, Tanzanian consumers struggled due to the significant increase in food prices due to high inflation and escalating unit prices. As a result, consumers prioritised essential grocery items over non-essential purchases.
The number of meals consumed per day tends to vary according to income level. While middle-income and high-income consumers will invariably have two or three meals per day, one meal per day is more common amongst low-income communities.
Tanzania has a young population as more than 70% of the population are below 30 years old while only 3% are above 65 years old. Women are the key consumers of staple foods and cooking ingredients because they are considered to be the primary caretakers of the household.
Informal retail dominates Tanzania's retailing landscape, comprising about 90% of its total. Open-air markets are common, where counterfeit branded products are sold, especially in groceries, apparel, and footwear.
Over the forecast period, Tanzania anticipates improved socioeconomic conditions, leading to increased consumer disposable income for spending on staple foods. With a young, social media-native population, brands have opportunities to enhance interactions and boost awareness through digital platforms.
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Understand the latest market trends and future growth opportunities for the Staple Foods industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See all of our definitionsThis report originates from Passport, our Staple Foods research and analysis database.
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