Staple Foods in Georgia

November 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Staple Foods industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Staple Foods industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Staple Foods in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Staple Foods in Georgia?
  • Which are the leading brands in Staple Foods in Georgia?
  • How are products distributed in Staple Foods in Georgia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Staple Foods?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Staple Foods in Georgia

Staple foods in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for staple foods?
Table 1 Sales of Staple Foods by Category: Volume 2019-2024
Table 2 Sales of Staple Foods by Category: Value 2019-2024
Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2020-2024
Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Baked Goods in Georgia

KEY DATA FINDINGS

Positive impact of price stabilisation in 2024
Rising popularity of convenient packaged cakes
Leading companies benefit from their longstanding presence and robust distribution networks
Shift to packaged products as consumers increasingly value convenience and variety
Emerging premiumisation trend
Rising health consciousness will motivate manufacturers to introduce healthier options
Table 13 Sales of Baked Goods by Category: Volume 2019-2024
Table 14 Sales of Baked Goods by Category: Value 2019-2024
Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
Table 17 Sales of Pastries by Type: % Value 2019-2024
Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

Breakfast Cereals in Georgia

KEY DATA FINDINGS

Convenience trend and slower increase in unit prices support growth in 2024
Flavour and shape variety important in children’s breakfast cereals
Breakfast cereals remains dominated by international players in 2024
Adoption of healthier lifestyles will drive future growth
Positive impact of rising product awareness, innovation and convenience trend
Expansion of modern retailing will be a key growth driver
Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

Processed Fruit and Vegetables in Georgia

KEY DATA FINDINGS

Variety and versatility of shelf stable vegetables ensure further growth in 2024
Abundance of fresh fruit hampers the expansion of shelf stable products
Both local and international companies operate in this highly competitive category
Further growth expected as busy consumers increasingly seek convenience
Product variety benefits processed vegetables
Frozen fruit set to remain niche
Table 36 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 37 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 38 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 39 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Table 40 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
Table 41 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
Table 42 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
Table 43 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
Table 44 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
Table 45 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
Table 46 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

Processed Meat, Seafood and Alternatives To Meat in Georgia

KEY DATA FINDINGS

Discounts support growth in a time of heightened price sensitivity
Premiumisation in seafood as consumer purchasing power recovers
Local players maintain their lead in 2024
Positive volume growth fuelled by stable consumer preferences, price stabilisation and rising incomes
Competitive landscape will remain unchanged
Potential of shelf table meat products
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
Table 50 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
Table 51 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
Table 52 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 53 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 54 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
Table 55 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
Table 56 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
Table 57 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
Table 58 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
Table 59 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
Table 60 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

Rice, Pasta and Noodles in Georgia

KEY DATA FINDINGS

Dried pasta remains an important staple food
Rice benefits from stable prices and its versatility
Sales of noodles lag behind far behind
Dried pasta will continue to benefit from its convenience and low cost
Expanding variety of rice products will fuel future growth
Instant noodles face strong competition from traditional home-cooked meals and local culinary customs
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
Table 69 NBO Company Shares of Rice: % Value 2020-2024
Table 70 LBN Brand Shares of Rice: % Value 2021-2024
Table 71 NBO Company Shares of Pasta: % Value 2020-2024
Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
Table 73 NBO Company Shares of Noodles: % Value 2020-2024
Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
Table 76 Distribution of Rice by Format: % Value 2019-2024
Table 77 Distribution of Pasta by Format: % Value 2019-2024
Table 78 Distribution of Noodles by Format: % Value 2019-2024
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
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The following categories and subcategories are included:

Staple Foods

        • Packaged Flat Bread
        • Unpackaged Flat Bread
        • Packaged Leavened Bread
        • Unpackaged Leavened Bread
      • Packaged Cakes
      • Unpackaged Cakes
    • Dessert Mixes
    • Frozen Baked Goods
      • Packaged Pastries
      • Unpackaged Pastries
      • Sweet Pies and Tarts
      • Frozen Cakes, Sweet Pies and Tarts
    • Hot Cereals
      • Children's Breakfast Cereals
        • Flakes
        • Muesli and Granola
        • Other RTE Cereals
      • Shelf Stable Beans
      • Shelf Stable Fruit
      • Shelf Stable Tomatoes
      • Shelf Stable Vegetables
      • Frozen Fruit
      • Frozen Processed Potatoes
      • Frozen Processed Vegetables
        • Shelf Stable Processed Red Meat
        • Shelf Stable Processed Poultry
        • Chilled Processed Red Meat
        • Chilled Processed Poultry
        • Frozen Processed Red Meat
        • Frozen Processed Poultry
      • Shelf Stable Seafood
      • Chilled Processed Seafood
      • Frozen Processed Seafood
      • Chilled Meat and Seafood Substitutes
      • Frozen Meat and Seafood Substitutes
      • Shelf Stable Meat and Seafood Substitutes
    • Tofu and Derivatives
      • Chilled Noodles
      • Frozen Noodles
        • Instant Noodle Cups
        • Instant Noodle Pouches
      • Plain Noodles
      • Chilled Pasta
      • Dried Pasta
    • Rice

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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