In 2025, fine wines/champagne and spirits in the United Arab Emirates experienced solid growth, driven primarily by ongoing premiumisation trends and increasing consumer appetite for exclusive, high-quality products. The sales data for 2025 support this trend, with the largest category, luxury spirits, witnessing significant growth. In addition, the most dynamic category, other fine wine, indicated a shift in consumer preferences towards unique and exclusive offerings. Growth in 2025 was also in

Despite demand remaining above pre-pandemic levels in 2024, retail volume and value sales of fine wines/ champagne and spirits in Germany recorded low growth during the year, as economic pressures started to influence the shopping habits of consumers, even those in higher-income segments. While fine champagne was a weaker performer during the year, recording a second consecutive year of retail volume decline, especially compared to an immediate post-pandemic surge which benefited from the reviva

LVMH is a strong leader in the personal luxury market with its plethora of brands, many of which have been acquired by the French player, and have subsequently flourished under its ownership. LVMH is also expanding its operations in experiential luxury and fine wines/champagne and spirits. LVMH has been recording its first quarterly declines since the pandemic in 2024, although this is compared to the record revenues of a year earlier.

Retail value sales of fine wines, champagne, and spirits increased by 2% to reach TWD21.2 billion in 2024. While this marks a positive outcome, it represents a slowdown compared to the double-digit growth seen in the previous year. In 2023, consumer spending was boosted by pent-up demand as COVID-19 restrictions were lifted, increasing socialising and celebrations. Notably, the return of major events like weddings and birthdays, which had been postponed during the pandemic, contributed to a surg

The recovery of inbound tourism in Indonesia provided a significant boost to sales of alcoholic drinks in 2024, including sales of fine wines/champagne and spirits which saw strong growth in retail volume terms. With the World Health Organisation declaring the pandemic to be over in early 2023 there was a significant increase in international travel, with this being reflected in a significant increase in inbound arrivals in 2024 compared to the previous year. The surge in international visitors

Fine wines/champagne and spirits has recorded steady growth in current value terms in 2024 while seeing more modest growth in retail volume terms. Luxury spirits has been the most dynamic category fuelled by a growing interest in luxury whiskies among both locals and tourists. Nevertheless, luxury spirits still only accounts for a small share of overall sales of fine wines/champagne and spirits, with other fine dominating sales in value and volume terms.

While much fuss is made about declining consumption of alcoholic drinks in the US, 2024 is set to see both fine wines and luxury spirits grow in retail volume and current value terms. Growth for sparkling wines of all kinds, from champagne to prosecco to cava, has been outpacing the overall wine category, as the return of festivities and consumption occasions warrant beverages with celebratory connotations. Meanwhile, other fine wine owes its growth to specificity, particularly those products ex

Fine wines/champagne and spirits in Australia is registering low but positive retail value growth in 2024, while volumes remain flat, continuing the general trend of “less but better” across alcoholic drinks. This benefits the sale of premium and luxury alcoholic beverages, such as other fine wine and champagne, and spirits such as vodka, whiskies, tequila and cognac. In 2024, luxury whiskies (9% retail value growth), and luxury brandy and cognac (5% retail value growth) are enjoying standout pe

Fine wines/champagne and spirits is seeing relatively small growth in Sweden in 2024, which is mainly attributed to the fact that the majority of luxury alcoholic drinks are consumed at luxury foodservice establishments and hotels, rather than being purchased via retail channels per se. In turn, this can be explained by the strong trend for experiential luxury, whereby consumers are more inclined towards overall experiences, rather than simply investing in high-end goods per se. This means fine

Fine champagne has been the most dynamic category within fine wines/champagne and spirits in current value terms in 2024, with sales benefiting from the return of weddings and other important celebrations in the wake of the pandemic. However, this dynamism was largely fuelled by a sharp rise in unit prices, with fine champagne being the only category to see a decline in retail volume terms in 2024. Producers experienced a difficult year in 2024 with poor harvests due to the erratic weather seen

Fine wines/champagne and spirits has continued to record double-digit growth in current value terms in South Africa in 2024. This strong growth has been largely driven by the increase in unit prices which was a result of elevated inflation and rising production costs. Moreover, taxes were also increased on alcoholic drinks in 2024. However, the luxury segment is generally more resilient to inflationary pressures and therefore despite the significant price increases seen fine wines/champagne and

Current value sales of fine wines/champagne and spirits are rising by 3% to total CNY853.3 billion in China in 2024, boosted by consumers’ renewed and growing appetite for luxurious experiences and enjoyment. Socialising over a drink with friends remains a priority for many and demand for fine wines/champagne and spirits is further supported by celebrating events such as weddings, christenings and birthdays.

Sales of fine wines/champagne and spirits in the Philippines in 2024 are being supported by the robust performance seen in the hospitality sector, especially hotels and casinos, since the end of the pandemic era. As noted in a cross-category trend, the event of COVID-19 seriously restricted consumers’ freedom of movement and lifestyle choices. Therefore, once the restrictions ended, many people experienced a renewed vigour for life and adventure. In turn, this has breathed life back into experie

Retail value sales of fine wines/champagne and spirits grew by 3% to reach SGD102 million in 2024. While this result is positive, it is a drop from the double-digit growth performance seen the previous year, when consumers were socialising and purchases related to pent-up demand following the elimination of COVID-19 restrictions. Furthermore, the boost of celebrations, such as birthdays and weddings in Singapore, rescheduled to take place following the lifting of COVID-19 restrictions, supported

Retail value sales of fine wines/champagne and spirits are set to grow by 4% in current terms in Hong Kong in 2024 to total HKD1.1 billion. The year is set to see sales finally exceed the level seen prior to the outbreak of COVID-19 in both volume and value terms, with enjoying a drink with friends having reasserted itself as a priority leisure activity in Hong Kong since the pandemic. The return of weddings and other important life events has also led to a rise in consumption of fine champagne

Increasing urbanisation is considered as one of the key driving factors to growing demand for fine wines/champagne and spirits in Thailand. Enjoying a drink with friends also remains a popular leisure activity, while many consumers appreciate being able to fully celebrate weddings and events post-pandemic, which tends to drive up demand for fine champagne and other fine wine.

Retail value sales of fine wines/champagne and spirits grew by 5% in 2024, set to reach a sales total of KRW855 billion. Sales on the landscape are bolstered by consumers' habits of enjoying a drink with a meal at home or when relaxing, in addition to sales driven by key celebrations, such as weddings and milestone birthdays, which increase consumption of fine champagne and other luxury wines and spirits. In addition, the consumer group for products is expanding in South Korea, with young consum

Value sales of fine wines/champagne and spirits are set to more than double in Argentina in 2024, with demand boosted by consumers’ growing appetite for new experiences and increasingly sophisticated tastes. Consumers with the highest purchasing power and who can access certain premium goods and services are increasingly interested in experiences rather than in products. The world of wine offers a wide range of experiences that are related to different types of events, such as courses and group

Growth in current value terms is declining fine wines/champagne and spirits in Brazil in 2024, with a decrease also in volume sales. The negative trend for volume sales and slowed growth for current value sales follow earlier very dynamic growth, which had more than offset earlier review period losses resulting from the COVID-19.

Luxury whiskies has been the most dynamic category within fine wines/champagne and spirits in current value terms in 2024. There has been a rising demand for luxury whiskies, backed in part by increasing education and awareness about the different brands that are available. As interest and demand has grown this has encouraged businesses to host special events showcasing the various luxury whiskies that are available in Malaysia. For example, October 2024 will see the debut of the WhiskyPLUS whis

In 2024, demand for fine wines/champagne and spirits continues to increase. Consumption among the local population is rising, as many Italians favour socialising with others, especially at events, while rising tourism figures are also benefiting the category. When it comes to special occasions, even less affluent consumers sometimes look to purchase fine wines/champagne and spirits, either to celebrate or as a gift.

In 2024, fine wines/champagne and spirits in Spain is set to continue to see retail current value growth. However, the rate of increase is expected to be slower than in 2023, with this trend seen in every individual category within fine wines and luxury spirits. As is being seen in other luxury goods categories, the weak economic situation is resulting in some consumers cutting back on non-essential expenditure. The desire to save money is also resulting in a trading down from luxury to premium

In 2024, retail current value sales of fine wines/champagne and spirits is set to grow by 1%, reaching a total of RON496 million. However, this figure is a drop from the double-digit growth performance seen the previous year, when consumers were socialising and treating themselves following the elimination of COVID-19 restrictions. Furthermore, the boost of weddings in the country, rescheduled to take place following the lifting of COVID-19 restrictions, supported heightened growth. Consequently

Fine wines/champagne and spirits is set to maintain solid retail current value growth in India in 2024, with sales continuing to be overwhelmingly dominated by luxury spirits, especially luxury whiskies. Historically, single malt Scotch dominated single malt consumption in India. Due to the perceived superior quality of the Scottish weather, water, and barley for making whisky, brands such as Glenlivet and Glenfiddich ensured that single malt Scotch held the lion’s share of sales. Meanwhile, Ind