Cigarette sales remained in a decline in Canada in 2024, due to the ongoing trends towards smoking cessation. Social attitudes towards smoking, and cigarettes in particular, are negative, and the government is pushing for new warnings about the dangers of smoking.

In 2024, Lithuania’s cigarette market remained on a steady downward trajectory, driven by a combination of rising prices, tightening regulations, and shifting consumer preferences. Legal sales continued to fall, while illicit trade also contracted, reflecting ongoing enforcement efforts and stricter border controls. At the same time, more consumers, particularly younger ones, are moving away from traditional cigarettes in favour of heated tobacco and vapour products. The market environment is in

Cigarettes registered a further fall in volume sales in Slovenia in 2024. Smoking prevalence continued to fall as consumers safeguarded their health and also due to a pronounced consumer shift towards reduced harm products, particularly heated tobacco products. Those who continued to smoke cigarettes remain highly price conscious and under pressure from the lingering effects of the inflation are switching to smoking tobacco, particularly fine cut tobacco. In addition, due to strict controls, ill

Cigarette volume sales in Romania declined in 2024, continuing the downward trend observed in the previous year. While the category had rebounded in 2022 due to post-pandemic recovery, renewed declines followed in 2023 and 2024, driven by rising unit prices and greater health consciousness among consumers. The growing appeal of alternative tobacco products, particularly e-vapour and heated tobacco devices, also contributed to the decline, as these are perceived by many as healthier or more moder

Retail volume sales of cigarettes in Latvia declined in 2024, underscoring the ongoing impact of decreasing smoking prevalence and a significant consumer shift towards lower-cost or reduced-risk alternatives. Among these alternatives, Closed System Single-Use (CSSU) products are emerging as the fastest-growing category, outperforming other options in the market.

Cigarette volume sales in Tunisia declined in 2024, largely due to supply shortages affecting both local and international brands. Popular domestic offerings such as 20 Mars Silver and Bousetta, along with international brands like Royal Light and Royal 100’s, were frequently unavailable. The state-owned Régie Nationale des Tabacs et des Allumettes (RNTA), which holds a monopoly over the legal tobacco market, continued to face serious financial difficulties - disrupting production and delaying

Retail volume sales of cigarettes declined in Cameroon during 2024, albeit at a significantly slower pace than in the previous year. The decline was driven by a myriad of factors, including unit price rises, falling import volumes, and a growing illicit cigarette trade. Most cigarette brands rose in price from XAF25–33 per stick to XAF50 per stick, while the illicit trade grew to account for more than a third of total volume sales for the first time, partly as a result of this price hike. The pr

Despite government efforts to raise excise taxes, ban advertising, and impose restrictions, smoking prevalence in Azerbaijan saw only a slight decline in 2024. While the consumption of legal cigarettes decreased, there was a sharp rise in illicit trade in the year. In the capital, it remains relatively easy to purchase cigarettes without excise stamps. In response, border control services have intensified efforts to combat illegal imports, including shipments arriving via the Caspian Sea.

Volume sales of cigarettes increased by nearly a fifth in 2024. There were several reasons for this.

Uruguay’s economy remained relatively stable in 2024, in contrast to ongoing economic turmoil in neighbouring Argentina. Despite this, the country’s tobacco industry continued to face considerable challenges, including stringent tobacco control legislation and a high tax burden. These factors drove a notable rise in illicit cigarette consumption, with illegal products accounting for over one third of total cigarette volume sales in 2024 - a marked increase compared to previous years. However, th

In 2024, sales of cigarettes in Sweden declined in volume terms, extending the downward trend observed throughout the review period. During the year, Sweden became the first country in the world to achieve official “smoke-free” status, with fewer than 5% of adults smoking cigarettes daily - reaching this milestone 16 years ahead of the European Union’s 2040 target.

The total number of cigarettes consumed in Ecuador has been gradually decreasing, although at a relatively slow pace, and this continued in 2024. This trend is due to a decline in smoking prevalence, with policies such as high taxes, health campaigns and restrictions on smoking in public spaces leading to the drop.

This report covers the retail sector in Central America and the Caribbean. Euromonitor International’s definition of the region includes the following countries:

In 2024, volume sales of cigarettes increased in Norway, with smoking remaining most prevalent among individuals aged over 45. However, a significant trend emerged among younger adults of legal smoking age (18–24), among whom cigarette consumption showed a marked rise. This shift was partly driven by regulatory changes, most notably the ban on flavoured e-cigarettes, which led some consumers to revert to traditional tobacco products. In 2024, over 40% of consumption originated from either cross-

In 2024, cigarettes in Estonia witnessed another year of retail volume sales decline. The downward trajectory is largely attributable to rising excise taxes on tobacco products, which have pushed cigarette prices higher. Increasing public health awareness has also contributed to a reduction in smoking prevalence. Additionally, government initiatives aimed at improving public health, along with stricter regulations on tobacco sales and advertising, have significantly influenced consumer behaviour

Cigarettes in Taiwan registered strong declines in retail volume and current value sales in 2024. Cigarettes was still by far the largest category within tobacco. Tobacco companies are adjusting pricing strategies in response to economic pressures, including inflation and rising labour costs. Given that price increases are being carried out in steps across several years and that demand is relatively inelastic, the decline in demand for cigarettes was slower than in 2023. Nonetheless, price hikes

Cigarette sales in Ukraine recorded a rare upswing in 2024, breaking from the long-standing pattern of volume decline. This reversal was largely driven by a notable reduction in the share of illicit trade, which had previously accounted for a substantial portion of total tobacco consumption. In 2024, illicit trade was estimated to cover up to 16% of real consumption, but government interventions led to a temporary contraction in its presence. Measures included the shutdown of illegal production

Amid rampant inflation, which led to a sharp rise in unit prices, retail volume sales of cigarettes continued to decline in 2024 but at a much slower pace than in the previous year. The price increase was largely caused by the depreciation of the local currency. Consumers’ buying power was further undermined by slowing economic growth. While the average unit price increased by almost 50%, a range of cheaper brands offered consumers the option to trade down. High unit prices also encouraged a shi

Cigarettes registered a further small decline in volume sales in Peru in 2024. This was due to continuing falling smoking rates, but also due to the huge illicit trade in cigarettes, which accounted for nearly two-thirds of volume sales. The lack of border controls with Bolivia and Ecuador, as well as the increase in illicit entry points by sea, supported the booming illicit trade. While legal cigarettes is dominated by British American Tobacco brands, the illicit market offers a much wider sele

Cigarette sales remained resilient in 2024, buoyed by strong demand for premium products and the continued influence of immigration-driven consumption. Despite rising inflation and significant increases in average unit prices, premium brands such as Marlboro and Parliament retained a loyal consumer base and remained key growth drivers for the category. These brands benefitted from entrenched brand equity and a perception of superior quality, especially among higher-income smokers and status-orie

In 2024, cigarette consumption in Pakistan continued its downward trajectory, driven by the growing availability of cheap imported products and alternative tobacco options. Although the rate of decline was lower than in 2023, the persistent decrease remained a significant concern for cigarette manufacturers. The government implemented higher taxes on tobacco products, which substantially raised the retail price of cigarettes. This measure was intended both to discourage smoking and to generate a

Retail volume sales of cigarettes rose marginally in 2024. This slight increase was underpinned by several interrelated factors. While the long-term trend remains one of gradual decline due to ongoing health awareness campaigns and the growing penetration of next-generation nicotine products, certain short-term dynamics provided support to cigarette sales during the year. Notably, there has been a shift away from illicit tobacco trade, thanks to stricter government controls, which contributed to

Retail volume sales of cigarettes in Poland saw modest growth in 2024. This was largely driven by a reduction in illicit trade, as Polish authorities stepped up enforcement efforts and tightened border controls with Belarus and Ukraine. The outbreak of war significantly disrupted smuggling routes from these key sources, contributing to the decline in illegal cigarette sales.

Cigarette sales in Portugal continued to decline in volume terms in 2024, driven by high prices, growing consumer health concerns, and, most notably, a shift towards non-combustible alternatives - particularly heated tobacco products. Despite a slowdown in inflation, excise tax revisions during the year led to notable price increases, placing additional pressure on companies competing for consumer loyalty through pricing strategies. The rise in prices also accelerated downtrading, with consumers